date:Nov 22, 2012
el are criteria drawn up by France Filire Pche.
Pavillon France products must be from fresh fishing, landed by a french vessel, meet a list of qualitative needs, and overseen by a third-party, explained Ms. Fischer.
The label mix
The national brand logo is complimentary, and does not seek to compete with labels already present on French seafood products, underlines France Filire Pche.
According to Fischer, 'Pavillon France' is a collective brand that certifies the traceability of the product