date:Nov 22, 2012
ts.
Retailers have learned to adapt to new consumer realities and shape them to their advantage, Ted Vaughan, partner in the retail and consumer products practice at BDO USA LLP, said in a statement. Consumers are looking to spend, and retailers are responding by offering a broad mix of offline and online deals not just on Black Friday and Cyber Monday, but throughout the season.
The survey also found that retailers hope to further bolster sales through in-store-only deals, email promotions, f