date:Nov 23, 2012
level of marketing spend in advance of peak trading. Reported EBITA was impacted by the weakening of European currencies against the US dollar, but benefited from our alliance with Anadolu Efes. Lager volumes improved by 9% on an organic basis, driven by selective price reductions together with growth in the economy segment and the benefit in the second quarter from cycling a weak comparative period. Performance continues to be affected by the shift from on-premise to off-premise consumption as