date:Nov 28, 2012
ore pork. During the first quarter of 2013, the Checkoff is working to feature pork at retail, in foodservice and online for a short-term, measurable impact for farmers.
Nelson added, The Board added more funding for domestic promotional support to ensure that we can continue to build upon the success of thePork Be inspiredcampaign. The campaign has been able to grow its target audience - consumers who are medium-to-heavy fresh-pork eaters - from 30 percent of U.S. households to 35 percent.
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