date:Nov 29, 2012
European and North American brands facing flat growth at home. The key to winning over Chinese consumers is mastering distribution strategies.
As one example of potential, the confectionery market has achieved an annual growth rate of 10% in some areas of the country, and despite market growth of 150% in the last decade, Rabobank believes there is still high potential for the segment. Chinese consumers currently consume less than 1.2 kg of confectionery per person every year against a global av