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Study Casts Doubt on Spirits Facebook Marketing
date:Dec 03, 2012
sagreed with the statement that they would look on Facebook for fan pages of their favourite drinks. Furthermore, 79% disagreed that they would be more likely to purchase a particular brand if it was promoted on a fan page. Where the consumers of alcoholic spirits were most in agreement, however, was when they were asked if fan pages should be banned to ensure that younger viewers could not access them: indeed, more than a third (38%) agreed here.

This view appears to reflect the concerns amon

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