date:Dec 04, 2012
pack, followed by energy/alertness, omega-3, vitamin/mineral-fortified and heart health.
One of the areas with high potential is snacking, with nutrition bars and granola achieving an 11% market increase. Nutrition bars fit the functional category quite well as consumers typically consume them because of their wellness benefits and associated reasons, such as weight control and protein consumption. In fact, sales of weight products, bar and otherwise, rose 43% in 2011.
Another important categ