date:Dec 05, 2012
Cuttack-based Ruchi Foodline, Cuttack, India, has been in thespice business since 1976, but now it's getting into a line offrozen foods called Frozit.
While the concept of frozen food in the state of Odisha has yetto catch on with consumers, Ruchi Chairman Sarat Sahoo feels thetime is ripe to change that. The line includesready-to-heat-and-eat items, fried foods, Indian frozen snacksand frozen desserts. Examples range from chicken and vegetablebiryani to Kaju Kheer custard.