date:Dec 06, 2012
r fish trainers going around the stores, advising colleagues on how to prepare fish and how to deal with customers and meet their expectations. Weve reduced the headwinds but we know we havent got it right; we know theres more work to do, says Mainon.
Its about getting the repeat purchase; you need them coming back, week after week.
Recent data suggests Asda has hit upon a winning formula with Fish Made Simple: Its fish sales have increased 12 percent year-on-year, contributing to an overall