date:Dec 06, 2012
tail innovation should reflect both the austerity of consumers wallets as well as the obstacles that seafood traditionally faces, like lack of cooking confidence. At the same time, retail leaders like Mainon have learned that doing too much often confuses consumers; they need a simple concept that they can immediately buy into or they will shop in another department.
Meanwhile, Melissa Spiro, fish buyer with Waitrose, says fish should play more on the emotions of consumers. As part of an ongoin