date:Dec 06, 2012
n many years, while sales of chicken the cheapest protein on the market soared.
Value-added products, sales of which have grown 13.5 percent year-on-year, are driving chilled seafoods growth. Several factors have contributed to this welcome resurgence, including a greater emphasis on customer convenience and value, while inflation has fallen from last year to improve the economic backdrop.
In volume terms, the frozen fish category remains larger than chilled, but because of the retail price