date:Dec 06, 2012
sitive story if appropriately communicated.
Theres also the guaranteed cooking success of value-added products, which is one way of getting past the kitchen anxiety, he says.
One of the most successful recent value-added retail launches is Asdas Fish Made Simple initiative, which combines the theatrics of a fish counter with the convenience of a cook-ready product.
Launched in March, the Fish Made Simple campaign has in-store fishmongers help shoppers choose from around 20 species of fish; cu