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Attitudes toward organic labels depend on consumers' values
date:Dec 10, 2012
Labeling food as organic actually may flip the halo effect for ethical food labels depending on consumers values, according to a new study published in the journal Appetite.

Researchers at Cornell University conducted a two-part study to explore halo effects arising from advertising claims on food packaging (e.g., organic, no cholesterol) that promote misperceiving products more positively on other dimensions (e.g., low-calorie, low-fat).

For part one of the study, researchers asked 215 studen

12/25 02:21