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Attitudes toward organic labels depend on consumers' values
date:Dec 10, 2012
consumers values, they expect organic food to taste worse.

For the second part of the study, researchers explored whether there were contexts in which people who were pro-environment might have a negative impression of organic labels. Here, 156 participants read one of two versions of a fake news article that discussed the development of a highly engineered drink product designed to relieve the symptoms of African children suffering from severe malnutrition.

To convey the artificial, enginee

12/25 04:05