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Attitudes toward organic labels depend on consumers' values
date:Dec 10, 2012
version of the drink to be less effective compared with the non-organic version.

Its a reminder that the halo effect hinges on the values of the perceiver, Schuldt said. Its not the case that you can label a food organic and expect that everyone will perceive it more positively. Under certain circumstances, ethical labels could have an unintended backfire effect.

12/25 02:21