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Packaging design gives personality, which is essentially what a brand should be
date:Dec 11, 2012
Packaging design is a crucial investment for premium chocolate firms in an overcrowded marketplace as it gives a product personality, which is essentially what a brand should be, says a graphic designer.

ConfectioneryNews.com spoke to Mark Salisbury, director of graphic design agency Solid Block, about the role of packaging design in premium chocolate products.


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12/25 00:41