date:Dec 11, 2012
mand for luxury with substance. Blending a bar, museum, retail outlet and an exclusive members club, the Johnnie Walker House Beijing is a response to the demand from Chinese consumers for in-depth knowledge, not only of the specific luxury brands they indulge in, but also of the broader categories the brands fall under.
Gilbert Ghostine, President, Diageo Asia Pacific said: The Johnnie Walker House in Shanghai has been our most successful experiment in marketing and commercial innovation in A