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Tesco pays Aldi ￡120,705 for ‘misleading price campaign’
date:Dec 12, 2012
as not comparing like with like.

Inaccurate comparative advertising

Aldi said: Having repeatedly brought the matter to the attention of Tesco, Aldi was disappointed that no action appeared to have been taken and Tesco continued to use inaccurate comparative advertising, which may have had the effect of inducing customers into making purchasing decisions they may not otherwise have made.

Aldi therefore, regrettably, had no alternative but to issue proceedings for trademark infringement in the

12/24 06:17