date:Dec 12, 2012
an declined to comment on rumour or speculation.
PREMIUM TEQUILA
Cuervo is owned by the Beckmann family, heirs to the Cuervo family who founded the company in the Mexican town of Tequila in 1795. The business is the clear leader in tequila's two biggest markets, the United States and Mexico, ahead of Sauza.
However, Cuervo's U.S. share has been gradually declining. It was one of Diageo's lowest margin brands and was not realising its potential in the United States, Diageo's Walsh said when ta