date:Dec 13, 2012
Dairy farmers, milk processors and grocery chains are fretting as fewer and fewer Americans drink milk, the Wall Street Journal reports. Falling consumer perception of milk's nutritional value, the gain in popularity of other health drinks and a rising retail price of the long-touted staple are fueling the decline.
U.S. milk consumption has fallen almost 30 percent since 1975. However, now the pace of the decline is speeding up up. According to USDA data cited by the Journal, milk consumption d