date:Dec 14, 2012
Constellation Brands, a US-based producer and marketer of wine, beer and spirits, has selected Hello Vino mobile app to reach out to more consumers in the northeastern US.
As part of its business strategy, Constellation Brands has introduced its wine brands in the app and will use the push notification and sponsorship features of the app to give wine recommendations to shoppers along with contextual messages.
Having entered into the mobile space in 2011 in California, the drinks firm now targe