date:Dec 18, 2012
PepsiCo has launched Pepsi Cola and chicken-flavored potato chips in China and cited the popularity of cola chicken in China, with consumers tossing chicken wings with cola.
The snack was launched in August, accompanied by a television campaign that backed the cross-category fusion a key plank in PepsiCos Power of One strategy, featuring a young man with a dubious earring rushing out to buy Pepsi for his girlfriend.
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