date:Dec 18, 2012
ree Barrels senior brand manager Oliver Dickson told Harpers that the 500ml format ideally matches with the new look of the package.
We know that trial among consumers is driven by smaller formats and with the VSOP category in growth, up 10% MAT, there is a real opportunity to recruit new drinkers to the category, he added.
The new-look Three Barrels maintains the recognisable brand look and feel for existing drinkers, while generating interest for those new to the brand through a premium-look