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Morgan Stanley: Energy Growth Slows in C-Stores
date:Dec 19, 2012
r and Red Bull continue to outpace the energy drink category overall. While competitive brands like Rockstar, Coke and PepsiCo remained far below the categorys 12.2 percent growth rate over the past four weeks, Monster and Red Bull were up 17.1 percent and 14.2 percent, respectively.

But the sales growth was tempered compared to previous periods. For Monster, the 17.1 percent growth rate was 6.3 percent lower than the significant growth of the previous four week period, and reflected an overall

12/24 08:12