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Ultra-discounting in extended US cereal portfolio unlikely, says General Mills
date:Dec 24, 2012
The company announced during its second quarter results conference call that it will launch new varieties for its Cheerios, Cascadian Farm and Fiber One brands in January.

Analyst David Driscoll of Citigroup said during the conference call that General Mills had the highest prices of all major cereal producers and was not really focused on the lower end of the market. He wondered if the company would change its strategy.


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12/24 01:15

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