date:May 30, 2012
ing evident room for growth on imported wines. The findings indicated that Chinese consumers are looking for new types of wine.
Although Rabobank research suggests that Chinese consumers have some way to go before exploring the imported wine category with any great purpose.
International wine holds strong opportunities in China, Mulligan said, but firms need to bevery focused on consumer understanding, marketing, distribution and positioning.
Rabobank said that China Customs data showed that