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Mobile technology starts to ring change in European stores
date:Dec 28, 2012
licies to customers, she says. So we feel theres a real opportunity to connect them with the seafood category through this technology.

Starting in July, the retail chain introduced QR codes across its store-brand pork range as a means of highlighting its commitment to higher pig welfare standards and showcasing the farmers responsible for rearing them, as well as sharing recipes and cooking tips. It was the first time the retailer had used QR codes directly on its products.

Spiro says over a

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