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Mobile technology starts to ring change in European stores
date:Dec 28, 2012
one-month period, Waitrose counted 11,000 scans on its pork products, of which 40 percent were conducted in-store and 60 percent were at home.

Inspiration, recipes and cooking-tip videos were the most popular choices [of content] at home. We are currently reviewing the results to see how we can take this further, but we do see it as a strong tool in helping customers choose their products and we are looking at rolling it out across other proteins and products in-store, she says.

Spiro believes

12/21 23:28