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Do national brands work?
date:Dec 28, 2012
When seventy people from eight European and North American countries got together in Paris last month at a seminar to discuss Sustainability and national brands: competing or complementary messages? the conclusion was that the recent proliferation of national brands has added to the general confusion and complexity of the labeling situation.

According to Pascale Baelde and Marie Christine Monfort of Sea-Matters, the conference organizers, while it is natural for a country to want to stamp their

12/25 06:19