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Do national brands work?
date:Dec 28, 2012
own sustainability responsible fishing branding on products, comprehension of what these mean for retail buyers and especially consumers, can be poor.

There is a lack of collective vision about labels. Each country talks the same talk, but they all use different tools, so we brought many of them together to confront the issue, compare views, and exchange ideas. It was a bit of a gamble but it worked, said Baelde.

Finnian OLuasa, Europe Director for Bord Bia, Ireland, spoke about the BIM R

12/25 07:54