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Marketing Alcoholic Beverages
date:Jan 08, 2013
s (spirits purchases themselves trigger only 39% of the trips). Takeaway: Combining alcohol marketing communications with consumer packaged goods is key in activating spirits purchases.

*Traditional or mainstream domestic beer drinkers (who consume 78% of these purchases on the same day) exhibit high levels of purchase planning and habitual in-store behavior. Occasion marketing -- highlighting a variety of suggestions for settings in which to consume and share beers -- is an effective tactic fo

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