date:Jan 08, 2013
r will not own any stake in the brand, but will serve as brand protector and consultant to Bacardi, reported The Miami Herald.
Bacardi North America president Robert Furniss-Roe told the website that they have the ability to grow new and up- coming brands.
St-Germain is a great complement to our portfolio. We don't have anything like it. We see a very long runway in front of St-Germain, he added.
St Germain will join Bacardi's super premium brand portfolio including Bombay gin, Grey Goose Vod