date:Jan 08, 2013
Dos Equis, a brand of Heineken USA, White Plains, N.Y., is making football and basketball playoff season more interesting this year with the launch of its Game Changer marketing initiative. Running through March, Game Changer encourages consumers of legal drinking age to use Dos Equis Lager and Dos Equis Ambar to enhance their in-home and on-premise sports viewing experiences, the company says.
At retail, the Dos Equis Game Changer program elements will embrace shoppers tournament season passio