date:Jan 08, 2013
, the company says.
Dos Equis consumers are big sports fans who embrace the passion and emotion of the January through March football and basketball tournament season, said Gwendolyn Boyce, brand director for Dos Equis at Heineken USA, in a statement. The Most Interesting Legend Line Tournament leverages our successful Most Interesting Man campaign by engaging consumers in a competitive way on-premise, while also generating return traffic for the account.