date:Jan 09, 2013
UK-based supermarket chain Morrisons has tied up with television entertainers Ant Dec to launch a new promotional campaign in an attempt to turn around the chain's falling sales.
The partnership is a multi-million pound deal that includes sponsorship of ITV's flagship Saturday night shows Britain's Got Talent and Ant Dec's Saturday Night Takeaway.
Commenting on the new campaign Morrisons chief executive Dalton Philips noted that the traditional methods of Morrisons are exclusive and they wan