date:Jan 09, 2013
e range of new products, including vodka?s that come in different flavors, he says.
But this year, the beer industry is showing a recovery. New flavors, as well as an improving economy, helped to reverse the slide, says Shepard.
As for the Super Bowl, A-B is the game's exclusive beer advertiser and will be a top advertiser in the game. The company still is determining the total ad time it will have in the game and the final lineup of other brands that it will promote.