date:Jan 10, 2013
s national retail program are available in both English and Spanish, giving retailers the opportunity to showcase what is most relevant to their consumers.
The bilingual football-themed POS materials include price cards, tuck cards and cooler decals, prominently featuring brand ambassadors (Chicas Tecate) decked in Tecate-red or Tecate Light-blue outfits, as well as product shots of Tecate and Tecate Light bottles and cans. This year, the brand will also debut big towers that include images o