date:Jan 11, 2013
t of calories as full-fat versions, and changing this may give the niche a boost.
Different portion sizes are another potential area of innovation, Ms. Dornblaser said. Sandra Williams, brand director for Peter Pan at ConAgra Foods, agrees, and said opportunities with snacking will be a driver of growth for peanut butter in the future.
There is a big opportunity we see with snacking and how to get peanut butter in more formats that make it easier to take out of the house, Ms. Williams said.
T