date:Jan 14, 2013
ear, it has stepped up efforts in that area, with a summer campaign promoting Mtn Dew alongside Doritos and Lay's with Pepsi.
In an internal memo sent by A-B InBev to distributors that was obtained by Ad Age, the brewer refers to the program as a National Big Bet. The memo also shows a save up to $8 coupon next to images of Bud Light, Doritos and Pepsi (with a mail-in rebate). We have always worked with cross-merchandising partners in the past, but for 2013...all three [brands -- Doritos, Pepsi