date:Jan 17, 2013
public data through its restaurant product RealWineLists.
The platform ultimately allows wineries to improve their efficiency of ordering wine at major restaurants and subsequently market and communicate with restaurant buyers.
BinWise president and CEO Doug Hickey said, We believe this new technology will allow wineries to more closely manage brand awareness, streamline the three-tier system and provide an open line of communication with key restaurant accounts.
The platform is currently be