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Odwalla redesigns packaging with consumers in mind
date:Jan 18, 2013
The healthy beverage and bar maker, owned by the Coca-Cola Co., Inc. says it has tried to remove much of the clutter from its bottles and proceeded with a cleaner look and a color-coded system that matches caps with drink segments.

We really wanted to create something eye catching, easy to understand, that really communicates the benefits of the product, said Irma Shrivastava, Odwallas Vice President of Marketing.

To coordinate the brands different segments, theres a green cap for superfoods,

12/25 13:53