date:Jan 18, 2013
dicator of the phenomenal growth of the brand that continues to lead the beer industry and brings us one step closer to attaining our long-term vision of Modelo Especial becoming a 100-million-case brand and the No. 2 imported beer in the U.S.
Modelo Especial reached the 30 million case mark two years ago and grew sales by nearly 8 million cases in 2012. According to Chicago-based SymphonyIRI Group data, the brand also became the No. 2 imported beer within the U.S. convenience store channel ear