date:Jan 21, 2013
n products, as India and the U.K. follow with 9% and 7% respectively of new food and drink launches with high protein claims in 2012.
Nirvana Chapman, global food science trend Analyst at Mintel, said, Protein awareness is higher and more sought after by U.S. consumers than elsewhere in the world, and the opportunity exists for value brands to add cost-effective protein to products to entice a larger consumer segment. Americans are looking for protein to aid in satiety, weight management and to