date:Jan 22, 2013
Following the premium brand acquisitions weve made in the past two years, this move reduces portfolio complexity in economy vodka and Canadian whisky and reinforces Beams focus on developing our power brands and rising stars, which are our most profitable growth engines, said Matt Shattock, president and chief executive officer of Beam Inc., in a statement. Beam segments its brands into power brands, rising stars, local jewels and value creators. The brands being divested to Luxco are among Be