date:Jan 24, 2013
Currently, a thirsty market is enticing investors to enter into the alcoholic beverage businesses, which has led to a quickly expanding proportion of start-ups in the sector. While a growing population of legal drinkers and rising alcohol consumption will contribute to this expansion, the rise of premiumization will likely be the key to these new, independent enterprises success.
Premiumization, a trend by which consumers gravitate toward premium and ultra-premium products, including alcohol, i