date:Jan 24, 2013
ement with consumers.
Purity Soft Drinks marketing director Jon Evans was quoted by Talking Retail as saying that the Blippar technology is aimed at the company's core consumers who are aged between 18 and 24.
By completely overhauling our packaging and making it interactive we feel it will not only stand out on shelf and in-store but also create greater engagement with our consumers, Evans added.
JuiceBurst drinks are available in 13 flavors. Recently, the brand introduced JuiceBurst ACE an