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Craft beers’ popularity doubles in the U.S.
date:Jan 28, 2013
s for most drinkers due to a lack of understanding about their taste profiles. To continue growing, craft beer must be its own best advocate and expand appeal beyond Millennials who are most likely to consume craft beer. An additional barrier is lack of knowledge. Craft brewers need to focus on education through tastings and classes that inform consumers about the differentiation in flavor between craft beer and other alcoholic drinks, Zegler explains.

In addition, Mintel research found that 50

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