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Craft beers’ popularity doubles in the U.S.
date:Jan 28, 2013
% of overall craft beer drinkers express interest in locally made beer, and 25% are interested in purchasing craft beer where it was brewed. Another 39% say that they are influenced to purchase a craft beer if it has a personality to which they can relate.

Buying local is not limited to supporting ones homebase; it also provides consumers with the ability to support towns that they do not currently call home. To bring that local feel to consumers regardless of location, craft breweries should c

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