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Champagne's future markets: #10 Africa
date:Jan 29, 2013
g long-term profitable growth.

Of course, Champagne must work on developing the BRICs for exactly the reasons stated above. As Hugues le Mari, Americas and Western Europe regional director of Champagnes for Pernod Ricard, says: Our view is that we should consolidate our position in the key BRIC markets first before looking to the other developing markets more could be less if we expand too fast without initially investing enough there. We should not forget that a lot of ground work is still to

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