date:Jan 30, 2013
ns: 39% of incremental yogurt eating occasions over the last five years have been from breakfast, followed by 20% from between meal snack occasions, and 19% from lunch, reports NPD.
In addition to eating occasions, NPDs source of growth analysis looked at the age of the eater and found that over half of yogurts growth at breakfast can be attributed to consumers in the 18-to-34 and 45-to-64 age groups. Taking a closer look at the 18-to-34 age group, the study identified several dynamics that wor